1. On-Page SEO (What’s on your website)
- Keywords: Using words people search for (e.g., “best pizza in New York”)
- Content: High-quality, useful text, images, and videos
- Meta Tags: Titles and descriptions that show up in search results
- Headings: Organized content using H1, H2, etc.
- URL structure: Clean and readable links (e.g., yourwebsite.com/best-pizza)
- Mobile-friendly design: Works well on phones and tablets
2. Off-Page SEO (Things outside your website)
- Backlinks: Other reputable websites linking to yours
- Social sharing: People sharing your site or content on social media
- Brand mentions: Your business being talked about online
3. Technical SEO (Behind-the-scenes)
- Site speed: Fast loading times
- Secure site (HTTPS): Having an SSL certificate
- Sitemap and robots.txt: Helps search engines understand your site structure
- No broken links or errors
Why Is SEO Important?
- More traffic: Ranking higher = more visitors
- Cost-effective: Free clicks (unlike ads)
- Credibility: People trust top-ranking sites
- Competitive edge: Helps you stand out from similar websites
Example:
If someone types “best running shoes for beginners” into Google, SEO helps your shoe website appear on the first page (ideally in the top few results).
Let us know if you want tips on how to improve SEO for your own site!